Lead generation is the process of attracting and converting prospects into customers who have an interest in your company’s product or services. With the increase in competition and information, it is now harder for companies to track, reach, and engage with potential customers. Lead generation will thus, help to stimulate and capture customer’s interest in your product or service, increase brand awareness, build relationships, generate qualified leads, and ultimately help to achieve your business goals and objectives. Lead generation can be useful for any type or size of business, and essential for both B2C and B2B as well.
Bluehive Consulting works with brands to explore the best ways to optimise leads for effective sales conversion using LinkedIn marketing. Although mainly a B2B platform, our experienced digital media experts can assist in providing a comprehensive analysis and consultation for B2C brands to ascertain if LinkedIn is right for them.
What are some advantages of using LinkedIn for lead generation?
- Highly targeted to professionals, executives and business leaders
- Higher conversion rates with the right audience, advanced filtering and specialised lead nurturing tools
- Better SEO that delivers improvements in search ranking per activity
- Filters for advanced targeting to industry-specific variables
At Bluehive Consulting, we offer the following services:
1. Business Expansion with LinkedIn Sales Navigator
- Free consultancy on the exercise: messaging, profiles to approach, countries to prioritise
- Free sharing of connections already in our database
- Daily or weekly, and monthly reports on activity
- Sharing of the complete database researched
2. Content Curation and Management
- Management of LinkedIn Account for 1 sales manager + Company Account
- Curate 4 articles per month
- 4 related posts per month on company or industry's activities / events
- Update and manage comments / feedbacks / direct to sales manager for follow up
*Customised services available