In today’s rapidly evolving digital world, many experienced marketing professionals find themselves overwhelmed by new tools, platforms, and constantly shifting trends.
This course is designed to bridge that gap helping you confidently transition your traditional brand experience into the digital realm. Whether you’re leading a team or managing your own brand, it’s time to refresh, realign, and future-proof your branding approach.
Course Desing for Marketers
Feel like you're falling behind in digital trends?
Learn practical frameworks to navigate today’s branding landscape.
Struggling with brand consistency across platforms?
Discover strategies to build a cohesive digital presence.
Not sure what works on social media anymore?
Learn how to align storytelling with current engagement tactics.
Too many brands to manage?
Master brand portfolio strategies to manage multiple brands efficiently.
Learning OutComes
By the end of this course, you will:
Understand brand portfolio management and how to align it with digital branding strategies
Analyse digital consumer behaviour to optimize branding decision
Develop a digital brand strategy that enhances brand positioning
Apply brand storytelling techniques to create compelling content
Leverage social media platforms to engage and grow your audience
Identify risks and implement strategies for brand consistency and cost management
Why This Course is Perfect for Experienced Marketers
You've mastered brand fundamentals, now it's time to evolve them for the digital age
You're leading teams and want to speak the same language as your Gen Z marketers
You're tired of feeling behind and want practical, jargon-free strategies
You want hands-on guidance, real case studies, and tools you can apply immediately
Trainer Profile
Serene Kwok
Founder & Lead Consultant, Bluehive Consulting Asia Pte Ltd
Certified Management Consultant
ACLP Certified Trainer
With over two decades in branding and marketing communications, Serene Kwok is passionate about helping marketers stay ahead in a fast-changing digital landscape. Through Bluehive Consulting, she works with leading lifestyle brands and SMEs to craft compelling brand strategies, digital content, and marketing plans. Her courses blend real-world insights with actionable frameworks—ideal for professionals looking to refresh, re-skill, and remain competitive.