Transform
At Bluehive Consulting, we specialize in helping retail brands navigate the rapidly changing landscape of consumer behavior, technology, and competition. Our expertise in branding, marketing, and business strategy enables us to create tailored solutions that drive sales, enhance customer experience, and position your brand for long-term success in both brick-and-mortar and e-commerce channels.
Whether you’re a retail startup or an established brand, we work with you to develop strategies that elevate your brand, optimize operations, and expand your customer base.
In the crowded retail space, having a strong, recognizable brand is essential. Our team helps retail businesses define their brand identity and positioning, ensuring they stand out in a competitive marketplace. We create comprehensive branding strategies, including logo design, visual identity, and brand messaging that resonate with your target audience and foster brand loyalty.
The retail landscape has evolved with the rise of e-commerce, and having an online presence is no longer optional. We help retail brands transform their operations for the digital age by developing e-commerce strategies that drive online sales. From selecting and implementing the right e-commerce platforms to creating effective digital marketing strategies, we ensure your brand thrives in the digital marketplace.
A seamless customer experience across all channels is key to success in retail. We help retailers implement omni-channel strategies that integrate in-store, online, and mobile shopping experiences. By leveraging customer data and insights, we ensure that your brand delivers a cohesive and personalized experience across all touchpoints, increasing customer satisfaction and retention.
In today’s retail environment, the in-store experience is more important than ever. We help retailers design memorable in-store experiences that reflect the brand’s identity and captivate customers. From store layout and visual merchandising to customer journey mapping, we create retail environments that encourage exploration and drive sales.
We develop and execute product marketing strategies that help you connect with your audience and highlight the unique value of your products. Whether it’s through seasonal promotions, in-store displays, or digital campaigns, we craft compelling narratives and visuals that resonate with your customers and drive purchasing decisions.
Creating a visually cohesive and compelling retail environment is essential for attracting and engaging customers. At Bluehive, we specialize in designing merchandising displays that showcase your products in ways that inspire purchasing decisions. From custom fixtures to innovative layouts, we ensure your products are presented beautifully and effectively.
In collaboration with our Interior Design partner, we take it a step further by offering full store design and layout solutions. Together, we create retail spaces that not only reflect your brand’s identity but also provide a seamless and immersive customer journey. By integrating environmental branding and strategic design elements, we transform your store into a space that captivates and resonates with your audience, making it more than just a place to shop—it becomes a memorable brand experience.
Customer loyalty is key to the success of any retail brand. We help you design and implement loyalty programs that reward your best customers and encourage repeat business. From membership schemes to points-based systems, we create engagement strategies that build lasting relationships with your customers.
Project Showcases
Rebranding for Rina Electrical
As an established luxury appliance retailer in Singapore, Rina Electrical knew they needed to up their digital game in order to stay competitive and reach new audiences. That’s why they turned to Bluehive to help them grow their online presence.
Bluehive worked closely with Rina Electrical to completely rebrand the company, including identifying upcoming industry trends and developing a clear value proposition. This was used to create a new messaging and content strategy that would better resonate with both new and existing customers.
The results were impressive – within just three months, Bluehive was able to significantly boost Rina Electrical’s digital presence, drive traffic to both their store and website, generate leads online, and ultimately grow sales. Rina Electrical is now better positioned to compete and succeed in the digital age.
Showroom setup for De Dietrich in Jakarta
Designing a visually stunning showroom is one thing, but creating an effective layout for showcasing kitchen appliances and optimizing the customer experience requires a level of expertise and experience. Recognizing this, De Dietrich’s distributor in Indonesia turned to Bluehive to collaborate with their interior designer on the design and environmental branding of Southeast Asia’s largest De Dietrich Product Gallery, La Galerie De Dietrich in Jakarta.
Leveraging our deep knowledge of kitchen appliances, Bluehive was able to create an optimized layout plan that effectively showcased the full range of De Dietrich’s products, with a particular focus on the live kitchen space which was used to host weekly culinary classes with guest chefs.
The result was a highly successful showroom that was well received by the building and construction industry, as well as high-end consumers.
Retail Expansion Strategy for Webber – Establishing Presence in Appliance Stores & Department Stores in Jakarta
Driving In-Store Traffic & Sales for Aary Jewellery with Digital & Retail Promotions
To boost foot traffic and in-store sales, Aary Jewellery partnered with Bluehive Consulting to launch a multi-channel strategy blending social media ads, influencer partnerships, and in-store promotions—bridging online engagement with offline conversions.
We ran targeted campaigns on Facebook, Instagram, and TikTok to spotlight exclusive offers and new launches. Influencer and KOL collaborations showcased Aary’s craftsmanship, customisation services, and elegant pieces. In-store, we activated VIP shopping, flash sales, and gift-with-purchase promos to drive urgency and elevate the customer experience.
This approach led to a surge in store visits, deeper customer engagement, and enhanced brand loyalty—strengthening Aary’s standing as a premier luxury jewellery brand in Singapore.
Reviews
"Bluehive Consulting was a pleasure to work with. They are true professionals and able to deliver to your needs. We ask them to help us rebrand our services and they more than delivered with their great strategy and business sense. Highly recommended if you are looking for a tried and tested brand consultant that has the relevant industry experience and truly delivers. Thank you Serene"
"We engaged Bluehive for the rebranding of Komala Vilas and the strategic marketing development. As a certified consultant, Serene was able to help us get the maximum funding support from Enterprise Singapore. We are impressed with the work delivered, especially since we had a tight time frame. The team at Bluehive is also very responsive and assisted us greatly in the rebranding project. Will definitely recommend Bluehive to my F&B counterparts for their indepth knowledge of the industry."
"Creative Culinaire The School and Caffe Pralet had the pleasure of engaging the services of Serene from Bluehive Consulting. Serene and her team also conceptualized new ideas and projects to strengthen our brand image and sales takings for both companies. Friendly, knowledgable and very experienced in her field, we will not hesitate to recommend her & her team to F&B owners who would like grow and strengthen his business. We will not hesitate to recommend Bluehive Consulting to anyone who would like to grow and strengthen his company."
"We engaged Serene and her team to work on the branding and marketing assets for Mation Asia. I am impressed that they could understand our business model fast and well enough to develop our branding strategies for the Asian Pacific Markets. Serene and the team at Bluehive demonstrated a deep understanding of not only branding and marketing, but a strong business sense and thorough understanding of how businesses work. I strongly recommend Bluehive Consulting to companies looking into B2B Marketing and Global Branding."
"Bluehive has effectively helped us to launch a brand successfully in a tough market within a short time frame as well as develop an efficient team to manage the business! Bluehive is also doing a great job helping us to build our portfolio of home interiors, appliances, furniture brands. Serene’s expertise and experience in this industry is a great contributing factor to our success."
"Bluehive Consulting has been helping us to develop our brand, marketing and product strategies for Javanegra; both in Indonesia and Singapore. We are also impressed with their expertise in helping us with the supply chain management, product development and training our sales and marketing team. Serene’s understanding of the F&B industry in Asia Pacific and her business network and her business domain knowledge is indeed helpful for brand owners like Javanegra looking to launch their brands with limited time and budget."
"Seatware Haus appointed Bluehive for our Strategic Marketing and Rebranding EDG Grant project. Impressed that the team understand our furniture business very well and was able to define our rebranding. The team understands the challenges face by SMEs and is always willling to go the extra step to help our business. High recommended."
"Serene and her amazing team will lead you step-by-step to achieving what you aim for. Target timeline is clearly scheduled and every step is guided and explained. What we like is any request/query is always responded very promptly. Serene, with her head full of ideas, the project will only go one way - Success!"
"We embarked on a EDG Branding & Strategic Marketing project with Bluehive Consulting. Serene and her team has provided us with very valuable insights to grow the business in the new Digital economy and has helped us to upgrade our team's core capabilities to navigate the post-COVID world. If you are looking for a Branding Consultancy in the Home appliances and interiors industry, Serene is the person who could assist you with her expertise and knowledge."
"During the COVID-19 lockdown, we were glad that Serene and her team were able to assist us to pivot quickly to embark on digital marketing and offer online delivery for Attap House Cafe when there were dine in restrictions. The team worked tirelessly within weeks to help retail and F&B companies like ours to go online. Really appreciate the professionalism, support and extra efforts of the Bluehive team!"
"Project Hennessy, 我的菜 had a tight timeline to deliver the brand logo to FPG.While the name Hennessy and persona was provided by me, the final name, logo, flavor text was crystallized by Serene and her team. Similarly for 我的菜, our list of fun to play words provided to Serene's team was amalgamated into the final version seen at Jem. Serene's team adapts fast, as each iteration of the logo was subjected by our internal focus group votes. Within 3 weeks the project was delivered & trademarked. "
"Serene and her team offer excellent strategic branding and marketing services as certified branding consultants. Highly recommended for companies looking for re-branding locally and internationally."
"Bluehive has been instrumental in transforming our vision into a cohesive green brand. While we’ve always focused on sustainable, low-formaldehyde kitchen and furniture solutions, we struggled to communicate these strengths effectively. Serene and her team developed a clear brand identity, messaging strategy, and guidelines that positioned Aeric Kitchen & Furniture as a leader in sustainable living. Thanks to Bluehive, we now market our products with confidence and are gaining strong recognition in the industry."
"Bluehive played a crucial role in helping Supaspace stand out in Singapore’s crowded interior design market. Serene and her team identified our unique strengths—sustainable, accessible, and innovative home designs—and developed a brand strategy that resonates with Gen Z and Alpha homeowners. Their engaging TikTok content not only showcased our designs but also delivered incredible results. Bluehive’s expertise has been invaluable in connecting us with the next generation of homeowners."
At Bluehive Consulting, we are committed to helping retail businesses thrive by offering innovative and comprehensive solutions. Whether you’re looking to enhance your in-store experience, grow your e-commerce presence, or optimize your branding, we have the expertise to drive results.
Contact Us
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No project is too challenging for us, speak with us to explore how we could support your business.