B2B
At Bluehive Consulting, we understand the unique challenges of B2B marketing and the importance of building strong, lasting relationships in today’s competitive landscape. Our comprehensive B2B marketing solutions, from LinkedIn outreach to email marketing, are designed to help your business connect with key decision-makers, generate high-quality leads, and drive sustained growth.
Whether you’re looking to enhance your sales pipeline, improve engagement with corporate clients, or build brand authority, we provide customized strategies to meet your business goals.
LinkedIn is the premier platform for B2B marketing, and we help you leverage it to its full potential. Our LinkedIn marketing services include targeted lead generation, content strategy, and paid advertising, ensuring your brand connects with the right decision-makers. From profile optimization to personalized outreach, we position your brand as a thought leader in your industry, fostering valuable business relationships.
Email marketing remains one of the most effective tools for B2B engagement. We design and implement targeted email marketing campaigns that nurture leads through the sales funnel, delivering personalized content that resonates with your prospects. Our campaigns focus on delivering value, improving open rates, and driving conversions by addressing the specific needs of your audience.
We help B2B businesses build an efficient sales funnel that guides prospects from initial contact to conversion. By integrating LinkedIn, email marketing, and CRM tools, we create a seamless experience that moves leads through the buying process. From lead generation to follow-up strategies, we ensure your funnel is optimized for maximum effectiveness.
Our LinkedIn lead generation services focus on identifying and reaching out to high-potential prospects. We create tailored outreach messages that are designed to open conversations and build relationships, turning cold leads into warm opportunities. Our strategies help you connect with decision-makers and influencers in your target industries.
We implement email automation tools that streamline your lead nurturing process, ensuring timely follow-ups and personalized communication. From welcome emails to drip campaigns, we automate key touchpoints, allowing you to engage with leads at the right time with the right message, driving them closer to a purchasing decision.
Content is key in establishing authority and trust in the B2B space. We develop B2B content that is insightful, informative, and tailored to the needs of your audience. Whether it’s whitepapers, case studies, or blog articles, our content is designed to showcase your expertise and move prospects through the decision-making process.
Our specialized services are designed to help companies craft and deliver high-impact presentations that resonate with their target audiences.
From developing clear, persuasive messaging to creating visually engaging slides and training teams in effective delivery techniques, we ensure your business communicates its value proposition with clarity and confidence.
Whether it’s for investor meetings, sales pitches, or strategic partnerships, our solutions empower businesses to stand out and win over their audience.”
Project Showcases
Peyala Café's Outreach to Local Offices
Newly opened Peyala Cafe sought to attract office-goers from nearby companies, they turned to Bluehive for a tailored B2B outreach strategy. With the goal of becoming the preferred café for corporate lunches and gatherings, Peyala Café needed a way to connect with a large yet focused audience.
Bluehive crafted a system to reach over 1,000 HR managers in the area, using personalized email campaigns and digital marketing materials to promote an exclusive special opening offer for employees. To streamline the process, a customized application was developed, allowing employees to easily redeem offers and providing Peyala Café with real-time insights into engagement.
This innovative approach successfully launched Peyala Café into its target market, creating a strong presence among nearby offices and establishing valuable relationships with corporate clients.
Empowering Ackenting Group’s Growth Through Strategic Marketing and Outreach
Ackenting Group, an alliance of award-winning accounting firms in Singapore and Malaysia, aimed to grow their presence and partnerships across Southeast Asia. They engaged Bluehive to elevate their brand and expand their network. We launched a targeted LinkedIn outreach campaign to connect them with key regional collaborators, driving meaningful connections that supported their growth.
Beyond outreach, we partnered with Ackenting Group to refresh their brand identity and marketing strategy. Through strategic rebranding and a tailored content approach, we showcased their expertise and positioned them as a trusted, forward-thinking firm. This holistic strategy helped them stand out in a competitive market and build lasting relationships aligned with their growth vision in the region.
Expanding Javanegra Coffee into Indonesia’s Hospitality Market
Javanegra Coffee, a boutique Indonesian roaster, aimed to expand beyond retail by offering premium coffee to hotels nationwide. To support this B2B shift, they partnered with BlueHive to develop a tailored strategy for the hospitality sector. We co-developed hotel-specific products, including convenient coffee capsules and high-quality machines aligned with the brand’s premium positioning.
Bluehive also crafted compelling pitch decks and guided the local team in presenting to hotel clients. We refreshed their branding, content, and marketing to distinguish the B2B offering from their retail presence. As a result, Javanegra successfully positioned itself as a preferred coffee partner for hotels, fueling growth in a new market segment.
Reviews
"Bluehive Consulting was a pleasure to work with. They are true professionals and able to deliver to your needs. We ask them to help us rebrand our services and they more than delivered with their great strategy and business sense. Highly recommended if you are looking for a tried and tested brand consultant that has the relevant industry experience and truly delivers. Thank you Serene"
"We engaged Bluehive for the rebranding of Komala Vilas and the strategic marketing development. As a certified consultant, Serene was able to help us get the maximum funding support from Enterprise Singapore. We are impressed with the work delivered, especially since we had a tight time frame. The team at Bluehive is also very responsive and assisted us greatly in the rebranding project. Will definitely recommend Bluehive to my F&B counterparts for their indepth knowledge of the industry."
"Creative Culinaire The School and Caffe Pralet had the pleasure of engaging the services of Serene from Bluehive Consulting. Serene and her team also conceptualized new ideas and projects to strengthen our brand image and sales takings for both companies. Friendly, knowledgable and very experienced in her field, we will not hesitate to recommend her & her team to F&B owners who would like grow and strengthen his business. We will not hesitate to recommend Bluehive Consulting to anyone who would like to grow and strengthen his company."
"We engaged Serene and her team to work on the branding and marketing assets for Mation Asia. I am impressed that they could understand our business model fast and well enough to develop our branding strategies for the Asian Pacific Markets. Serene and the team at Bluehive demonstrated a deep understanding of not only branding and marketing, but a strong business sense and thorough understanding of how businesses work. I strongly recommend Bluehive Consulting to companies looking into B2B Marketing and Global Branding."
"Bluehive has effectively helped us to launch a brand successfully in a tough market within a short time frame as well as develop an efficient team to manage the business! Bluehive is also doing a great job helping us to build our portfolio of home interiors, appliances, furniture brands. Serene’s expertise and experience in this industry is a great contributing factor to our success."
"Bluehive Consulting has been helping us to develop our brand, marketing and product strategies for Javanegra; both in Indonesia and Singapore. We are also impressed with their expertise in helping us with the supply chain management, product development and training our sales and marketing team. Serene’s understanding of the F&B industry in Asia Pacific and her business network and her business domain knowledge is indeed helpful for brand owners like Javanegra looking to launch their brands with limited time and budget."
"Seatware Haus appointed Bluehive for our Strategic Marketing and Rebranding EDG Grant project. Impressed that the team understand our furniture business very well and was able to define our rebranding. The team understands the challenges face by SMEs and is always willling to go the extra step to help our business. High recommended."
"Serene and her amazing team will lead you step-by-step to achieving what you aim for. Target timeline is clearly scheduled and every step is guided and explained. What we like is any request/query is always responded very promptly. Serene, with her head full of ideas, the project will only go one way - Success!"
"We embarked on a EDG Branding & Strategic Marketing project with Bluehive Consulting. Serene and her team has provided us with very valuable insights to grow the business in the new Digital economy and has helped us to upgrade our team's core capabilities to navigate the post-COVID world. If you are looking for a Branding Consultancy in the Home appliances and interiors industry, Serene is the person who could assist you with her expertise and knowledge."
"During the COVID-19 lockdown, we were glad that Serene and her team were able to assist us to pivot quickly to embark on digital marketing and offer online delivery for Attap House Cafe when there were dine in restrictions. The team worked tirelessly within weeks to help retail and F&B companies like ours to go online. Really appreciate the professionalism, support and extra efforts of the Bluehive team!"
"Project Hennessy, 我的菜 had a tight timeline to deliver the brand logo to FPG.While the name Hennessy and persona was provided by me, the final name, logo, flavor text was crystallized by Serene and her team. Similarly for 我的菜, our list of fun to play words provided to Serene's team was amalgamated into the final version seen at Jem. Serene's team adapts fast, as each iteration of the logo was subjected by our internal focus group votes. Within 3 weeks the project was delivered & trademarked. "
"Serene and her team offer excellent strategic branding and marketing services as certified branding consultants. Highly recommended for companies looking for re-branding locally and internationally."
"Bluehive has been instrumental in transforming our vision into a cohesive green brand. While we’ve always focused on sustainable, low-formaldehyde kitchen and furniture solutions, we struggled to communicate these strengths effectively. Serene and her team developed a clear brand identity, messaging strategy, and guidelines that positioned Aeric Kitchen & Furniture as a leader in sustainable living. Thanks to Bluehive, we now market our products with confidence and are gaining strong recognition in the industry."
"Bluehive played a crucial role in helping Supaspace stand out in Singapore’s crowded interior design market. Serene and her team identified our unique strengths—sustainable, accessible, and innovative home designs—and developed a brand strategy that resonates with Gen Z and Alpha homeowners. Their engaging TikTok content not only showcased our designs but also delivered incredible results. Bluehive’s expertise has been invaluable in connecting us with the next generation of homeowners."
Contact Us
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No project is too challenging for us, speak with us to explore how we could support your business.