Home Improvement
Elevating Home & Living Brands with Strategic Digital Marketing
At Bluehive Consulting, we help home and living brands connect with their audience through tailored digital marketing strategies. From furniture to home improvement, we craft campaigns that drive engagement, boost brand presence, and generate quality leads.
Contents Marketing
Content marketing is an effective strategy for premium products and services (furniture, homeware, home improvement services) because it allows these companies to showcase the craftsmanship and quality of their products / services in a way that is both informative and visually appealing. By creating high-quality content that highlights the unique features and benefits of their products for eg. high end furniture, luxury brands can attract and engage potential customers who are looking for luxury products.
Another way luxury brands can use content marketing is by creating social media posts that highlight the brand’s values and stories, this can help to create an emotional connection with their target audience and differentiate them from other luxury brands; and also use content marketing to create exclusive events or experiences to create a sense of community, exclusivity, and luxury for their target audience.
Linkedin / Email Leads Generation
LinkedIn Lead Generation is a feature on the LinkedIn platform that allows businesses to generate leads by using LinkedIn’s professional network to target specific audiences, create custom forms, and track the success of their campaigns. It can be used to collect contact information from potential customers, such as their name, email address, and company name, and can be integrated with a business’s CRM or marketing automation software. This feature is typically used by B2B companies for lead generation and sales prospecting.
Bluehive also offer email marketing for leads generation for both B2B and B2C customers.
Search Engine Optimisation
SEO (Search Engine Optimization) is important for premium brands because it helps them to be visible on search engines such as Google, which is where many customers go to find products and services. By optimizing your website and online presence for search engines, you can increase your brand or company’s visibility and drive more relevant traffic to your site. This can ultimately lead to more sales and revenue, as well as help establish your brand as a trusted and reputable source within the industry.
Additionally, SEO can help your premium brand to build brand awareness and establish thought leadership within your field, by creating content that answers customer questions and addresses industry trends.
Search Engine Marketing (Google Adwords)
Target your desired audience through paid advertising on Google. SEM campaigns can be highly targeted, allowing your brand to reach its specific target market by using keywords, demographics, location, and other criteria. Additionally, SEM provides brands with the ability to track and measure the ROI of your marketing efforts. This allows you to optimize the campaigns and make data-driven decisions to improve the effectiveness of your marketing.
Another reason SEM is important is that it allows new or smaller brands to compete with larger, more established brands. SEM allows brands to have a presence on search engines alongside established brands, increasing their visibility and allowing them to reach new customers.
Social Media Advertising
Social media advertising is the process of using social media platforms to promote a product, service or brand. This can be done by creating and posting content, such as text, images, and videos, on social media sites like Facebook, Instagram, Tiktok, and LinkedIn, or by placing paid ads on these platforms.
Social media advertising allows businesses to target specific audiences based on factors such as demographics, interests, behaviors, and location. This makes it a highly effective way to reach specific target markets and to generate leads and sales.
Lifestyle Communications
Lifestyle communications is a type of marketing and public relations strategy that focuses on connecting a brand to the lifestyles and interests of its target audience. This approach can be used to build a brand’s image, increase brand awareness and drive sales by aligning the brand with the values, interests and behaviors of its target audience.
Examples of lifestyle communications can include things like:
Sponsoring events or activities that align with the brand’s target audience or the media
Creating content or campaigns that align with the target audience’s interests and values
Developing collaborations with influencers or other brands in the same lifestyle niche
Creating brand experiences and pop-up events that align with the target audience’s lifestyle.
We’ll work with you to develop a brand strategy that will help you stand out in your industry and connect with your target audience. Our services include creating a brand name, logo design, and visual identity, as well as developing a brand messaging and positioning strategy. We’ll also provide guidance on how to communicate your brand effectively across all marketing channels, from social media to advertising and packaging.
With our help, you’ll be able to establish a clear, consistent, and compelling brand that resonates with your audience and sets you apart from the competition.
Project Showcases
Our Success Stories
Website & Contents Development for UU3
UU3 is a purveyor of premium sanitaryware in Singapore. Its exisitng website was unable to reflect its premium brand positioning. Recognising that most homeowners are going online to search for their sanitaryware, UU3 recognised the need for a new ecommerce website to better communicate with its new and existing target audiences.
Bluehive was able to lend our expertise in the design and contents develoopment of the website, from the blog articles, to developing FAQs as well as ensuring that the product specifications & prices are benchmarked to the competitors.
UU3 new’s website has brought in an additional 32% of revenue from its online sales.
Contents Marketing & Linkedin Management for Winstudio Architects
Winstudio was looking to generate leads for its new interior design services from B2B customers locally and overseas. Bluehive worked with the team on contents marketing as well as leads generation on Linkedin.
As the target audiences are B2B trade customers. WinStudio recognised the importace of Content Marketing to attract, engage, and retain their audiences. Bluehive created and managed the sharing of relevant articles, videos, social media posts and Linkedin articles. We also used Linkedin to outreach to targeted profiles and manage to generate over 23 leads for Winstudio over 3 months. There was also an increase of 67% subscribers for their e-newsletters and 30% followers on Linkedin. Website visitors directed from Linkedin and Facebook increased by 34%.
Rebranding & Strategic Marketing development for Seatware Haus
Seatware Haus offered customisable, artisanal seatware for B2B customers. Recognising the need to build its brand awareness online as well as to target new audiences, Bluehive was appointed to manage its rebranding and strategic marketing development with funding from Enterprise Singapore.
Through our research from industry trends to customers’ surveys and SWOT analysis, we developed new unique propositions for Seatware Haus, discovering new alternative sales channels as well as define their digital marketing roadmap.
Seatware Haus is poised to grow their sales through existing and new sales channels and has embarked on their digital journey to continue growing their digital presence.
Social Media and Search Engine Marketing for Loonlock
Recognising the need to increase its online presence as well as to generate leads to increase sales, Loonlock worked with Bluehive to run social media ads on Facebook and Instagram to build awareness and generate leads online. We also provided keywords research for Google Ads to get maximum results with lowest costs; using strartegic keywords so as not to fight heads-on with more established brands with bigger ads budget.
Over 3 months, Loonlock see an increase of 30% followers on social media, generated 45% more leads online and achieved a ROAS of more than 360%.
Website Design And Contents Marketing For Kitchenpapa
A new division of Ong Gas, Kitchen Papa is the new revenue stream for the company offering handyman services as well as installation and repairs services for homeowners.
Bluehive was sought to work on the new layout, development and copywriting for the new website and help the company to build their digital presence online. We handheld the team for 3 months while we implemented their digital marketing strategy and roadmap; and trained the team to continue to develop digital assets and contents for their digital marketing journey.
Kitchenpapa’s revenue has increased by 40% over the last few years, despite the pandemic.
Launch of Arclinea new collection to trade and media in Jakarta.
With the launch of the new Arclinea kitchen collection, Magran Group see the need for a launch event targeted to the trade and media to build awareness, generate demands and boost the publicity surrounding the new collection.
Bluehive worked on the press releases and event organisation. More than 100 guests from the trade (interior designers, architects, developers) and the media attended the launch. We invited Italian Chef Diego from Singapore to cook for the guests in a live Arclinea kitchen to showcase its functionality and features.
Magran Group received pre-orders for the Arclinea kitchens within 1 week after the launch and the products and event was widely publicised in the Building & Construction / Home Improvements related media.
Social Media and Digital Marketing for Aeric Kitchen
TikTok Marketing & Brand Awareness for SupaSpace
Reviews
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