Luxury
At Bluehive Consulting, we specialize in empowering both luxury and cult brands to connect with their audiences in meaningful ways. For luxury brands, we craft bespoke strategies that blend exclusivity with purpose, helping you capture the hearts of high-net-worth individuals. For cult brands, we tap into their unique appeal and create strategic campaigns that amplify their presence and build loyal communities.
Whether you’re a heritage luxury label or an emerging cult brand, our tailored solutions—ranging from strategic branding and compelling storytelling to innovative digital campaigns—ensure your brand gains prominence in an increasingly competitive market. Let us help you make your mark and solidify your position as a leader in your industry.
The team at Bluehive specializes in helping luxury brands revitalize their identity to appeal to younger, affluent audiences such as Gen Y and Z. This involves redefining brand messaging, visual aesthetics, and customer touchpoints, while maintaining the core essence of luxury. Whether working alongside your in-house teams or as an outsourced branding partner, we ensure a seamless transition that aligns with evolving market trends.
Bluehive’s expertise in digital marketing for the luxury industry focuses on creating visually captivating campaigns that resonate with high-net-worth individuals. From Instagram and TikTok to Xiaohongshu, we develop tailored strategies to engage audiences and amplify brand prestige. Through content production, ad optimization, and audience analytics, we ensure your brand stays at the forefront of digital engagement.
Our team works closely with your internal stakeholders to design a seamless luxury customer journey, both online and offline. We can enhance customer engagement with storytelling-driven touchpoints and create strategies for personalized marketing experiences. Whether it’s crafting a bespoke CRM plan or improving customer service standards, we help you deliver on the promise of exclusivity.
In today’s market, customers expect brands to align with their values, particularly when it comes to sustainability. We help lifestyle brands integrate sustainability strategies and CSR initiatives into their business, allowing you to connect with eco-conscious consumers. From product sourcing to packaging, we guide you on how to make impactful, sustainable changes
Bluehive conceptualizes and executes exclusive events tailored to the luxury audience, including VIP experiences, pop-ups, and product launches. We manage every aspect of the event, from planning to execution, and extend its impact with digital amplification strategies to reach a wider audience.
Project Showcases
Strategic Market Expansion For Christofle
Christofle, the prestigious French luxury brand known for its silverware and home décor, partnered with BlueHive to establish a strong presence in Indonesia’s high-end market. We crafted a market entry strategy, identified an exclusive distributor, and targeted affluent homeowners, luxury hotels, and premium developers. By connecting the brand with elite interior designers and UHNW clients, we opened key distribution and vertical channels.
To support long-term growth, Bluehive trained local staff in effective product marketing and adapted Christofle’s collaterals to suit local tastes. With our strategic guidance, Christofle is now a sought-after luxury brand in Indonesia’s private and commercial sectors.
Securing Exclusive Distribution For La Cornue In Indonesia
Bluehive represented Magran Living, a leading Indonesian listed company, to secure exclusive distribution rights for La Cornue—the iconic luxury kitchen brand favored by celebrities and discerning homeowners. We crafted a winning pitch that positioned Magran Living as La Cornue’s ideal Indonesian partner and oversaw the setup of the brand’s first showroom in Indonesia, reflecting its timeless elegance.
To support market entry, Bluehive trained Magran’s local team to customize La Cornue’s offerings and tailored the marketing strategy to appeal to Indonesia’s ultra-high-net-worth clientele. With Bluehive’s expertise, La Cornue was successfully positioned as a top luxury kitchen brand in Indonesia.
Strategic Branding Development For Aary Jewellery
As a renowned luxury brand in Singapore, formerly known as Larry Jewellery, Aary Jewellery has been synonymous with diamonds and precious stones since the early 2000s. However, in a saturated jewellery market, the brand had lost its spotlight. To reignite its legacy and adapt to changing market dynamics, Aary Jewellery sought Bluehive’s expertise to spearhead a rebranding initiative with a strategic branding and marketing plan.
Bluehive crafted a comprehensive strategy to rejuvenate the brand’s identity, leveraging TikTok, Instagram, and Facebook marketing to connect with its loyal past customers while appealing to younger demographics like Gen Z and Alpha. By emphasizing fresh unique selling points (USPs) tailored to these audiences, we helped Aary Jewellery create a strong social media presence with engaging content that highlights its heritage, craftsmanship, and innovative designs.
Reviews
"Bluehive Consulting was a pleasure to work with. They are true professionals and able to deliver to your needs. We ask them to help us rebrand our services and they more than delivered with their great strategy and business sense. Highly recommended if you are looking for a tried and tested brand consultant that has the relevant industry experience and truly delivers. Thank you Serene"
"We engaged Bluehive for the rebranding of Komala Vilas and the strategic marketing development. As a certified consultant, Serene was able to help us get the maximum funding support from Enterprise Singapore. We are impressed with the work delivered, especially since we had a tight time frame. The team at Bluehive is also very responsive and assisted us greatly in the rebranding project. Will definitely recommend Bluehive to my F&B counterparts for their indepth knowledge of the industry."
"Creative Culinaire The School and Caffe Pralet had the pleasure of engaging the services of Serene from Bluehive Consulting. Serene and her team also conceptualized new ideas and projects to strengthen our brand image and sales takings for both companies. Friendly, knowledgable and very experienced in her field, we will not hesitate to recommend her & her team to F&B owners who would like grow and strengthen his business. We will not hesitate to recommend Bluehive Consulting to anyone who would like to grow and strengthen his company."
"We engaged Serene and her team to work on the branding and marketing assets for Mation Asia. I am impressed that they could understand our business model fast and well enough to develop our branding strategies for the Asian Pacific Markets. Serene and the team at Bluehive demonstrated a deep understanding of not only branding and marketing, but a strong business sense and thorough understanding of how businesses work. I strongly recommend Bluehive Consulting to companies looking into B2B Marketing and Global Branding."
"Bluehive has effectively helped us to launch a brand successfully in a tough market within a short time frame as well as develop an efficient team to manage the business! Bluehive is also doing a great job helping us to build our portfolio of home interiors, appliances, furniture brands. Serene’s expertise and experience in this industry is a great contributing factor to our success."
"Bluehive Consulting has been helping us to develop our brand, marketing and product strategies for Javanegra; both in Indonesia and Singapore. We are also impressed with their expertise in helping us with the supply chain management, product development and training our sales and marketing team. Serene’s understanding of the F&B industry in Asia Pacific and her business network and her business domain knowledge is indeed helpful for brand owners like Javanegra looking to launch their brands with limited time and budget."
"Seatware Haus appointed Bluehive for our Strategic Marketing and Rebranding EDG Grant project. Impressed that the team understand our furniture business very well and was able to define our rebranding. The team understands the challenges face by SMEs and is always willling to go the extra step to help our business. High recommended."
"Serene and her amazing team will lead you step-by-step to achieving what you aim for. Target timeline is clearly scheduled and every step is guided and explained. What we like is any request/query is always responded very promptly. Serene, with her head full of ideas, the project will only go one way - Success!"
"We embarked on a EDG Branding & Strategic Marketing project with Bluehive Consulting. Serene and her team has provided us with very valuable insights to grow the business in the new Digital economy and has helped us to upgrade our team's core capabilities to navigate the post-COVID world. If you are looking for a Branding Consultancy in the Home appliances and interiors industry, Serene is the person who could assist you with her expertise and knowledge."
"During the COVID-19 lockdown, we were glad that Serene and her team were able to assist us to pivot quickly to embark on digital marketing and offer online delivery for Attap House Cafe when there were dine in restrictions. The team worked tirelessly within weeks to help retail and F&B companies like ours to go online. Really appreciate the professionalism, support and extra efforts of the Bluehive team!"
"Project Hennessy, 我的菜 had a tight timeline to deliver the brand logo to FPG.While the name Hennessy and persona was provided by me, the final name, logo, flavor text was crystallized by Serene and her team. Similarly for 我的菜, our list of fun to play words provided to Serene's team was amalgamated into the final version seen at Jem. Serene's team adapts fast, as each iteration of the logo was subjected by our internal focus group votes. Within 3 weeks the project was delivered & trademarked. "
"Serene and her team offer excellent strategic branding and marketing services as certified branding consultants. Highly recommended for companies looking for re-branding locally and internationally."
"Bluehive has been instrumental in transforming our vision into a cohesive green brand. While we’ve always focused on sustainable, low-formaldehyde kitchen and furniture solutions, we struggled to communicate these strengths effectively. Serene and her team developed a clear brand identity, messaging strategy, and guidelines that positioned Aeric Kitchen & Furniture as a leader in sustainable living. Thanks to Bluehive, we now market our products with confidence and are gaining strong recognition in the industry."
"Bluehive played a crucial role in helping Supaspace stand out in Singapore’s crowded interior design market. Serene and her team identified our unique strengths—sustainable, accessible, and innovative home designs—and developed a brand strategy that resonates with Gen Z and Alpha homeowners. Their engaging TikTok content not only showcased our designs but also delivered incredible results. Bluehive’s expertise has been invaluable in connecting us with the next generation of homeowners."
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