Our services may include surveys, focus groups, interviews, and market analysis to measure customer satisfaction, loyalty, and buying habits while providing actionable strategies to maximize returns. With this information and our support, businesses can develop a comprehensive strategy to capture market share and compete effectively in both local and regional markets.
Appliance
Market Your Premium Appliances to the Right Audience
At Bluehive Consulting, we bring unmatched expertise to the appliances industry, backed by a combined 50 years of experience. Our team has led the success of a global luxury appliance brand and co-founded numerous others, giving us a deep understanding of the industry.
Whether you’re launching a new brand or revitalizing an existing one, we can help you at every stage—from sourcing and product development to strategic sales and marketing tailored for both new and mature markets. Our proven ability to anticipate trends and create compelling branding and marketing campaigns ensures your premium appliances connect with the right audience and achieve long-term growth.
Brand Conceptualisation and Development
We specialize in brand conceptualization and development to help companies create a strong and unique brand identity. We understand that a brand is more than just a logo or tagline, it’s the foundation of a company’s reputation and how it is perceived by its audience. That’s why we take a comprehensive approach to brand development, working closely with our clients to understand their goals and target audience.
Our team of experts has the skills and experience to help you define your brand’s values, mission, and vision.
We’ll work with you to develop a brand strategy that will help you stand out in your industry and connect with your target audience. Our services include creating a brand name, logo design, and visual identity, as well as developing a brand messaging and positioning strategy. We’ll also provide guidance on how to communicate your brand effectively across all marketing channels, from social media to advertising and packaging.
With our help, you’ll be able to establish a clear, consistent, and compelling brand that resonates with your audience and sets you apart from the competition.
Product Sourcing
The team at Bluehive has a strong network with factories in Europe & Asia, and we can assist you with research, sourcing and negotiation. This is usually done in collaboration with your product development and engineering teams or we could be your outsourced product and marketing team.
Once the materials and components are identified, potential suppliers are researched and evaluated based on factors such as price, quality, delivery times, and reliability, we will help you to develop an efficient supply chain.
Industrial & Packaging Design
We specialize in Industrial and Packaging Design for the appliances industry. Our services include product design, logo development, user manual creation, and packaging design. We work closely with your production team to ensure that the design elements are seamlessly integrated into the production process.
Our focus is on creating designs that align with your brand positioning and identity, while also considering functionality, ergonomics, and ease of use for the end user.
Market Research and Expansion
We offer comprehensive market research services to provide our clients with valuable insights into the appliances industry, enabling them to better understand their target market and make informed decisions about product development and marketing strategies. By conducting detailed research, we help companies identify trends, customer preferences, competition, and the structure of the market.
In addition to market research, we specialize in market expansion services, leveraging our extensive network in the appliances industry across the region. We assist businesses in identifying and connecting with potential distributors or franchisees, helping them establish a strong foothold in new markets.
Product Marketing
Product marketing involves understanding consumer needs and developing a marketing strategy to promote your products to your target audience.This includes researching the industry, analyzing the competition, and creating a unique value proposition for the product.
It also involves understanding the target audience to create effective campaigns and promotions, as well as developing a pricing strategy to maximize profits.
Finally, it involves tracking the progress of the campaigns and making adjustments as needed to ensure the product’s success.
Retailer Marketing
Retailer marketing involves the strategic promotion of your appliances through various channels, such as in-store displays, online advertising, special sales events, and collaborations with key retail partners. This approach ensures your products are showcased effectively to the right audience, increasing visibility and driving sales. Successful retailer marketing also includes setting up impactful showrooms, organizing engaging cooking demonstrations, and recruiting brand ambassadors to elevate your brand presence.
At Bluehive, we provide end-to-end support to strengthen your retail strategy. We assist in setting up or optimizing sales incentives and commission structures, expanding your sales and alternative channel networks, and managing dealer relationships. Additionally, we coordinate showroom setups tailored to your brand’s identity and connect you with the right partners to enhance your market reach.
Lifestyle Communications
Bluehive helps you on the strategic creation and implementation of content, initiatives, and campaigns designed to create meaningful connections between your brand and its target audience. This can include traditional marketing tactics like advertising, but also focuses on content creation, public relations, influencer marketing, and more.
It is the process of establishing a brand’s identity and message in a way that resonates with its target audience, and providing compelling, relevant content to build relationships and loyalty.
This could range from sommelier wine pairing guides for your wine chillers, recipe books to promote your ovens, how-to videos for selecting the ideal cookware for your induction hobs, and more.
Events & Activation
Events and activations can be a great way to engage potential customers and create brand awareness. Depending on your budget, we can help you to setup a pop up booth, hosting a cooking demo event at a local appliance store, or a product launch for your local and regional distributors.
Additionally, we can propose events or sponsorships to promote your products and services. Other activations could include offering discounts for group buys, organizing contests or giveaways with IDs or creating a loyalty programme for your customers with other non-competing partners.
Whatever the strategy may be, we will ensure that it is tailored to your target audience and that it aligns with the company’s overall goals.
Chefs / Ambassadors Collaborations
Chefs and ambassadors marketing is designed to build awareness and trust of your company or brand’s products and services. It typically involves engaging chefs, dietitians, sommeliers, ambassadors, or other influencers to promote your brand’s products and services by sharing their expertise and experience with their audience.
This type of marketing can be very effective in reaching potential customers, as the content created by these influencers is often shared widely on social media, helping to spread the brand’s message and build a strong presence in the industry.
Strategic Marketing
Strategic marketing for the home appliances industry refers to the process of researching, analyzing, and implementing marketing strategies that are designed to help the home appliances industry meet their goals and objectives.
This typically involves researching customer needs and preferences, developing a marketing plan, and utilizing a range of marketing channels such as digital, print, and event marketing. Additionally, strategic marketing in the home appliances industry often focuses on creating and maintaining relationships with customers, building brand awareness, and increasing sales.
Experience Centre Setup
At Bluehive, we specialize in creating immersive Experience Centres for appliance brands, designed to showcase your products in an engaging and impactful way. Our expertise spans brand display, merchandising, layout planning, and execution, ensuring every element of the space reflects your brand’s identity and enhances customer interaction.
Working closely with our skilled Interior Design Team, we conceptualize and set up experience centres that are functional, visually stunning, and customer-centric. From designing layouts that guide customer flow to integrating merchandising displays that highlight your products’ unique features, we ensure your experience centre becomes a powerful tool for sales and brand storytelling. Let us help you create a space where customers can interact with your brand, leaving lasting impressions that drive conversions and loyalty.
Business Transformation
Business transformation consulting is a process where Bluehive helps companies to adapt and evolve in response to changes in the business environment. In the case of a appliances retailer that is pivoting from brick-and-mortar stores to ecommerce and online platforms, our business transformation consultant would be able help your company navigate the transition by developing a strategy for the move, identifying potential challenges and opportunities, and implementing the necessary changes to the company’s operations, systems, and processes.
TIn most cases, these improvements could be funded by Enterprise Singapore and we can also provide you with grants advisory.
Some specific business transformation project we work on includes:
Ecommerce platform selection and implementation: We help you to choose the right ecommerce platform for your needs and then set it up and integrate it with your existing systems.
Digital marketing and customer acquisition: With the move to online platforms, your company will need to develop new strategies for reaching and acquiring customers. Our team can help you with identifying target customer segments, developing a digital marketing plan, and implementing tactics to drive traffic and conversions on their website.
Logistics and fulfillment: Shipping and delivering appliances is a different process than selling them in a brick-and-mortar store. We help your company to figure out how to handle the logistics of fulfillment and shipping the products to customers..
Organizational change management: The move to ecommerce and online platforms will likely require changes to your company’s organizational structure, processes, and roles. We work with your company to manage these changes and ensure that they are implemented smoothly and successfully.
Project Showcases
Our Success Stories
Brand Conceptualisation & Development for Webber Kitchen Appliances
Our client needed a new brand of kitchen appliances to capture a niche market in Indonesia. Bluehive conceptualised the brand, manage the product sourcing and development, created a strategic marketing plan with product marketing, retailer marketing and crafted a digital marketing roadmap for the brand.
Webber appliances are now available online, in exclusive retail stores & fitted in some of Indonesia’s most prestigious hotels and residences such as St Regis.
Rebranding for Rina Electrical
As an established luxury appliance retailer in Singapore, Rina Electrical knew they needed to up their digital game in order to stay competitive and reach new audiences. That’s why they turned to Bluehive to help them grow their online presence.
Bluehive worked closely with Rina Electrical to completely rebrand the company, including identifying upcoming industry trends and developing a clear value proposition. This was used to create a new messaging and content strategy that would better resonate with both new and existing customers.
The results were impressive – within just three months, Bluehive was able to significantly boost Rina Electrical’s digital presence, drive traffic to both their store and website, generate leads online, and ultimately grow sales. Rina Electrical is now better positioned to compete and succeed in the digital age.
Lifestyle Communications & Digital Marketing Advertising for Irinox Fresco Elite
Luxury Appliances Retailer Eldric Marketing is looking to target not just F&B Owners but also a selected group of end consumers. By developing a digital marketing strategy which included collaboration with KOLs, Bluehive is able to successfully generate leads online for this new appliance.
Eldric Marketing is also ready to launch Irinox Fresco Elite in the regional markets with the digital assets and contents created by Bluehive.
Recipe Book for EF
By collaborating with one of Singapore’s most established chef and culinary school to curate a series of modern recipes on EF’s ovens, Bluehive is able to help EF appliances to elevate its brand positioning and appeal to a wider target audience.
Besides showcasing the USPs of the appliances, EF is also able to increase its brand awareness & engagements with potential and existing customers.
Brand Conceptualisation & Development for Evita
The team at Evita Living has curated a range of quality air and water purification appliances. They needed help in the conceptualization and development of a brand that aligns with the products’ USPs and resonates with its target audience.
Bluehive successfully created Evita’s brand identity, personality, and messaging; as well as creating the visual and verbal elements, such as a logo, tagline, and messaging all within 2 months for launch in Singapore
Showroom setup for De Dietrich in Jakarta
Designing a visually stunning showroom is one thing, but creating an effective layout for showcasing kitchen appliances and optimizing the customer experience requires a level of expertise and experience. Recognizing this, De Dietrich’s distributor in Indonesia turned to Bluehive to collaborate with their interior designer on the design and environmental branding of Southeast Asia’s largest De Dietrich Product Gallery, La Galerie De Dietrich in Jakarta.
Leveraging our deep knowledge of kitchen appliances, Bluehive was able to create an optimized layout plan that effectively showcased the full range of De Dietrich’s products, with a particular focus on the live kitchen space which was used to host weekly culinary classes with guest chefs.
The result was a highly successful showroom that was well received by the building and construction industry, as well as high-end consumers.
Strategic Marketing Development for Bodega Living
As a newcomer to the Singapore market, Bodega Living sought the expertise of an experienced consultancy, Bluehive, to help develop a comprehensive Strategic Marketing Plan, complete with a Go-to-Market Roadmap. Utilizing their deep understanding of the appliances industry, Bluehive helped Bodega Living establish a consistent brand image across all touchpoints, including their website, social media, packaging, and advertising.
Through targeted marketing efforts and networking, Bluehive was able to introduce Bodega Living to key market players in Singapore such as interior designers, sommeliers, and private home owners, positioning the brand as a strong, recognizable, and differentiated player in the modular and customizable wine storage solutions space. Thanks to this successful strategy, within just two years Bodega Living has become a leading player in its industry in Singapore.
Contents Marketing For Fhiaba
After securing the exclusive distribution of Fhiaba in Indonesia for the Magran Group, Bluehive crafted a comprehensive content marketing strategy to elevate the brand’s presence. This strategic approach encompassed the development of a localized catalogue, an engaging sales presentation kit tailored for both residential and commercial clients, tailored social media content, and the training of the sales team to elevate its brand positioning.
Bluehive’s efforts ensured that the sales team effectively communicated Fhiaba’s brand values and adeptly demonstrated the product’s unique features, leading to increased engagement and market penetration.
Business Transformation for Asia Excel - Pivoting to an OmniChannel Retailer
As an industry pioneer, Asia Excel saw the need to evolve with the digital landscape and embarked on a transformation to unify its online and offline sales channels.
Bluehive led the adoption of new technologies, implementing an omnichannel retail strategy, enhancing e-commerce platforms, and streamlining backend operations to boost inventory control and customer engagement.
This seamless integration of physical and digital retail allowed Asia Excel to scale operations, strengthen brand positioning, and lay the groundwork for international expansion—proving the value of digital adoption and process optimization in driving long-term growth.
Seamless Website Development Support For Rinnai
Rinnai, a leading appliance brand, partnered with Bluehive to ensure the successful development of their new website. Acting as the bridge between Rinnai’s marketing team and their appointed web developer, Bluehive streamlined the process by leveraging our expertise in appliances to manage the UX/UI and content requirements effectively.
We took charge of the content writing, selecting and editing ideal images that perfectly showcased Rinnai’s products and values. Our proactive collaboration ensured clear communication and alignment among all stakeholders, allowing the project to be completed on time while delivering a visually appealing and user-friendly website. Bluehive’s involvement helped Rinnai achieve a website that enhances their brand presence and customer engagement.
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