Bluehive understands the importance of acquiring new customers and generating leads for home improvement businesses. Our team of experts possess in-depth knowledge of the industry and are well-versed in the latest branding and marketing strategies to help your business to reach its target audience through a variety of channels including social media, search engine optimization, and email marketing.
We can help your businesses to establish a strong online presence and effectively communicate their unique value proposition to potential customers. We can create and implement effective campaigns that resonate with both B2C and B2B audiences, resulting in an increase in lead generation and sales. Additionally, our team can assist with reputation management to ensure that the business is maintaining a positive image online. We can help to make sure that your company is seen as a trusted and reliable brand in the industry.
Content marketing is an effective strategy for premium products and services (furniture, homeware, home improvement services) because it allows these companies to showcase the craftsmanship and quality of their products / services in a way that is both informative and visually appealing. By creating high-quality content that highlights the unique features and benefits of their products for eg. high end furniture, luxury brands can attract and engage potential customers who are looking for luxury products.
Another way luxury brands can use content marketing is by creating social media posts that highlight the brand’s values and stories, this can help to create an emotional connection with their target audience and differentiate them from other luxury brands; and also use content marketing to create exclusive events or experiences to create a sense of community, exclusivity, and luxury for their target audience.
LinkedIn Lead Generation is a feature on the LinkedIn platform that allows businesses to generate leads by using LinkedIn’s professional network to target specific audiences, create custom forms, and track the success of their campaigns. It can be used to collect contact information from potential customers, such as their name, email address, and company name, and can be integrated with a business’s CRM or marketing automation software. This feature is typically used by B2B companies for lead generation and sales prospecting.
Bluehive also offer email marketing for leads generation for both B2B and B2C customers.
SEO (Search Engine Optimization) is important for premium brands because it helps them to be visible on search engines such as Google, which is where many customers go to find products and services. By optimizing your website and online presence for search engines, you can increase your brand or company’s visibility and drive more relevant traffic to your site. This can ultimately lead to more sales and revenue, as well as help establish your brand as a trusted and reputable source within the industry.
Additionally, SEO can help your premium brand to build brand awareness and establish thought leadership within your field, by creating content that answers customer questions and addresses industry trends.
Target your desired audience through paid advertising on Google. SEM campaigns can be highly targeted, allowing your brand to reach its specific target market by using keywords, demographics, location, and other criteria. Additionally, SEM provides brands with the ability to track and measure the ROI of your marketing efforts. This allows you to optimize the campaigns and make data-driven decisions to improve the effectiveness of your marketing.
Another reason SEM is important is that it allows new or smaller brands to compete with larger, more established brands. SEM allows brands to have a presence on search engines alongside established brands, increasing their visibility and allowing them to reach new customers.
Social media advertising is the process of using social media platforms to promote a product, service or brand. This can be done by creating and posting content, such as text, images, and videos, on social media sites like Facebook, Instagram, Tiktok, and LinkedIn, or by placing paid ads on these platforms.
Social media advertising allows businesses to target specific audiences based on factors such as demographics, interests, behaviors, and location. This makes it a highly effective way to reach specific target markets and to generate leads and sales.
Lifestyle communications is a type of marketing and public relations strategy that focuses on connecting a brand to the lifestyles and interests of its target audience. This approach can be used to build a brand’s image, increase brand awareness and drive sales by aligning the brand with the values, interests and behaviors of its target audience.
Examples of lifestyle communications can include things like:
The goal of lifestyle communications is to create a connection between the brand and the consumer on an emotional level. It’s about creating a relationship and building trust with the target audience. This approach can be effective for premium brands and luxury goods, as it helps to position the brand as part of a certain lifestyle or social status. Bluehive can work with you to define your budget, timeline, target audiences and recommend the ideal lifestyle communication for your brand.
Website & Contents Development
UU3 is a purveyor of premium sanitaryware in Singapore. Its exisitng website was unable to reflect its premium brand positioning. Recognising that most homeowners are going online to search for their sanitaryware, UU3 recognised the need for a new ecommerce website to better communicate with its new and existing target audiences.
Bluehive was able to lend our expertise in the design and contents develoopment of the website, from the blog articles, to developing FAQs as well as ensuring that the product specifications & prices are benchmarked to the competitors.
UU3 new’s website has brought in an additional 32% of revenue from its online sales.
Contents Marketing & Linkedin Management
for Winstudio Architects
Winstudio was looking to generate leads for its new interior design services from B2B customers locally and overseas. Bluehive worked with the team on contents marketing as well as leads generation on Linkedin.
As the target audiences are B2B trade customers. WinStudio recognised the importace of Content Marketing to attract, engage, and retain their audiences. Bluehive created and managed the sharing of relevant articles, videos, social media posts and Linkedin articles. We also used Linkedin to outreach to targeted profiles and manage to generate over 23 leads for Winstudio over 3 months. There was also an increase of 67% subscribers for their e-newsletters and 30% followers on Linkedin. Website visitors directed from Linkedin and Facebook increased by 34%.
Rebranding & Strategic Marketing development
for Seatware Haus
Seatware Haus offered customisable, artisanal seatware for B2B customers. Recognising the need to build its brand awareness online as well as to target new audiences, Bluehive was appointed to manage its rebranding and strategic marketing development with funding from Enterprise Singapore.
Through our research from industry trends to customers’ surveys and SWOT analysis, we developed new unique propositions for Seatware Haus, discovering new alternative sales channels as well as define their digital marketing roadmap.
Seatware Haus is poised to grow their sales through existing and new sales channels and has embarked on their digital journey to continue growing their digital presence.
Social Media and Search Engine Marketing for Loonlock
Recognising the need to increase its online presence as well as to generate leads to increase sales, Loonlock worked with Bluehive to run social media ads on Facebook and Instagram to build awareness and generate leads online. We also provided keywords research for Google Ads to get maximum results with lowest costs; using strartegic keywords so as not to fight heads-on with more established brands with bigger ads budget.
Over 3 months, Loonlock see an increase of 30% followers on social media, generated 45% more leads online and achieved a ROAS of more than 360%.
A new division of Ong Gas, Kitchen Papa is the new revenue stream for the company offering handyman services as well as installation and repairs services for homeowners.
Bluehive was sought to work on the new layout, development and copywriting for the new website and help the company to build their digital presence online. We handheld the team for 3 months while we implemented their digital marketing strategy and roadmap; and trained the team to continue to develop digital assets and contents for their digital marketing journey.
Kitchenpapa’s revenue has increased by 40% over the last few years, despite the pandemic.
Launch of Arclinea new collection to trade and media in Jakarta.
With the launch of the new Arclinea kitchen collection, Magran Group see the need for a launch event targeted to the trade and media to build awareness, generate demands and boost the publicity surrounding the new collection.
Bluehive worked on the press releases and event organisation. More than 100 guests from the trade (interior designers, architects, developers) and the media attended the launch. We invited Italian Chef Diego from Singapore to cook for the guests in a live Arclinea kitchen to showcase its functionality and features.
Magran Group received pre-orders for the Arclinea kitchens within 1 week after the launch and the products and event was widely publicised in the Building & Construction / Home Improvements related media.
Bluehive Consulting was a pleasure to work with. They are true professionals and able to deliver to your needs. We ask them to help us rebrand our services and they more than delivered with their great strategy and business sense. Highly recommended if you are looking for a tried and tested brand consultant that has the relevant industry experience and truly delivers. Thank you Serene
We engaged Bluehive for the rebranding of Komala Vilas and the strategic marketing development. As a certified consultant, Serene was able to help us get the maximum funding support from Enterprise Singapore. We are impressed with the work delivered, especially since we had a tight time frame. The team at Bluehive is also very responsive and assisted us greatly in the rebranding project. Will definitely recommend Bluehive to my F&B counterparts for their indepth knowledge of the industry.
Creative Culinaire The School and Caffe Pralet had the pleasure of engaging the services of Serene from Bluehive Consulting. Serene and her team also conceptualized new ideas and projects to strengthen our brand image and sales takings for both companies. Friendly, knowledgable and very experienced in her field, we will not hesitate to recommend her & her team to F&B owners who would like grow and strengthen his business. We will not hesitate to recommend Bluehive Consulting to anyone who would like to grow and strengthen his company.
We engaged Serene and her team to work on the branding and marketing assets for Mation Asia. I am impressed that they could understand our business model fast and well enough to develop our branding strategies for the Asian Pacific Markets. Serene and the team at Bluehive demonstrated a deep understanding of not only branding and marketing, but a strong business sense and thorough understanding of how businesses work. I strongly recommend Bluehive Consulting to companies looking into B2B Marketing and Global Branding.
We engaged Bluehive Consulting for the brand and product development for Bodega in a new market. I am impressed with the work delivered; which was within a short time frame. The founders’ expertise, industry experiences and their network in the F&B related and Consumer Appliances industry is indeed beneficial for companies looking to launch their brands or products in a short time frame effectively. Bluehive is more than a branding or creative agency, I am impressed by the business experiences of the team and their network in Europe and Asia Pacific; and the fact that they can connect you fast to their industry network of distributors.
Bluehive has effectively helped us to launch a brand successfully in a tough market within a short time frame as well as develop an efficient team to manage the business! Bluehive is also doing a great job helping us to build our portfolio of home interiors, appliances, furniture brands. Serene’s expertise and experience in this industry is a great contributing factor to our success.
Bluehive Consulting has been helping us to develop our brand, marketing and product strategies for Javanegra; both in Indonesia and Singapore. We are also impressed with their expertise in helping us with the supply chain management, product development and training our sales and marketing team. Serene’s understanding of the F&B industry in Asia Pacific and her business network and her business domain knowledge is indeed helpful for brand owners like Javanegra looking to launch their brands with limited time and budget.
Seatware Haus appointed Bluehive for our Strategic Marketing and Rebranding EDG Grant project. Impressed that the team understand our furniture business very well and was able to define our rebranding. The team understands the challenges face by SMEs and is always willling to go the extra step to help our business. High recommended.
Serene and her amazing team will lead you step-by-step to achieving what you aim for. Target timeline is clearly scheduled and every step is guided and explained. What we like is any request/query is always responded very promptly. Serene, with her head full of ideas, the project will only go one way - Success!
We embarked on a EDG Branding & Strategic Marketing project with Bluehive Consulting. Serene and her team has provided us with very valuable insights to grow the business in the new Digital economy and has helped us to upgrade our team's core capabilities to navigate the post-COVID world. If you are looking for a Branding Consultancy in the Home appliances and interiors industry, Serene is the person who could assist you with her expertise and knowledge.
During the COVID-19 lockdown, we were glad that Serene and her team were able to assist us to pivot quickly to embark on digital marketing and offer online delivery for Attap House Cafe when there were dine in restrictions. The team worked tirelessly within weeks to help retail and F&B companies like ours to go online. Really appreciate the professionalism, support and extra efforts of the Bluehive team!
Project Hennessy, 我的菜 had a tight timeline to deliver the brand logo to FPG.While the name Hennessy and persona was provided by me, the final name, logo, flavor text was crystallized by Serene and her team.Similarly for 我的菜, our list of fun to play words provided to Serene's team was amalgamated into the final version seen at Jem.Serene's team adapts fast, as each iteration of the logo was subjected by our internal focus group votes. Within 3 weeks the project was delivered & trademarked.
Serene and her team offer excellent strategic branding and marketing services as certified branding consultants. Highly recommended for companies looking for re-branding locally and internationally.