Bluehive was established to share the accumulated expertise of our founders in product development, product sourcing, and sales-marketing to produce innovative solutions for the appliances industry. We have built brands and help brands to succeed in various markets. As veterans in the appliances industry, we are able to help brand owners to anticipate trends, innovate and scale their businesses.

Our expertise lies in branding and marketing campaigns that resonate with your upscale audience through a lifestyle-oriented message. We have a wealth of experience working with luxury and premium brands, from brand conceptualisation, product sourcing, product marketing to digital marketing and influencers campaigns.

Brand Conceptualisation and Development

We specialize in brand conceptualization and development to help companies create a strong and unique brand identity. We understand that a brand is more than just a logo or tagline, it’s the foundation of a company’s reputation and how it is perceived by its audience. That’s why we take a comprehensive approach to brand development, working closely with our clients to understand their goals and target audience.

Our team of experts has the skills and experience to help you define your brand’s values, mission, and vision. We’ll work with you to develop a brand strategy that will help you stand out in your industry and connect with your target audience. Our services include creating a brand name, logo design, and visual identity, as well as developing a brand messaging and positioning strategy. We’ll also provide guidance on how to communicate your brand effectively across all marketing channels, from social media to advertising and packaging.

With our help, you’ll be able to establish a clear, consistent, and compelling brand that resonates with your audience and sets you apart from the competition.

Product Sourcing

The team at Bluehive has a strong network with factories in Europe & Asia, and we can assist you with research, sourcing and negotiation.  This is usually done in collaboration with your product development and engineering teams or we could be your outsourced product and marketing team.

Once the materials and components are identified, potential suppliers are researched and evaluated based on factors such as price, quality, delivery times, and reliability, we will help you to develop an efficient supply chain.

Industrial & Packaging Design

We specialize in Industrial and Packaging Design for the appliances industry. Our services include product design, logo development, user manual creation, and packaging design. We work closely with your production team to ensure that the design elements are seamlessly integrated into the production process.

Our focus is on creating designs that align with your brand positioning and identity, while also considering functionality, ergonomics, and ease of use for the end user.

Market Research

We offer market research services to offer our clients valuable insights into the appliances industry, allowing companies to gain a better understanding of their target market and make informed decisions about their product development and marketing strategies.

By conducting research, companies can identify trends, customer preferences, and competition, as well as examine the size and structure of the market.

This information can help businesses create effective strategies to reach their target customers and maximize their return on investment. 

Market research services may include surveys, focus groups, interviews, and market analysis. Surveys can measure customer satisfaction, loyalty, and buying habits, while focus groups can help companies identify customer needs and preferences. Interviews may help to gather direct feedback from customers on new product features, while market analysis can provide data on the size, structure, and trends of the market.

With this information, businesses can develop a comprehensive strategy to capture market share and compete effectively in the appliances industry.

Strategic Marketing

Strategic marketing for the home appliances industry refers to the process of researching, analyzing, and implementing marketing strategies that are designed to help the home appliances industry meet their goals and objectives.

This typically involves researching customer needs and preferences, developing a marketing plan, and utilizing a range of marketing channels such as digital, print, and event marketing. Additionally, strategic marketing in the home appliances industry often focuses on creating and maintaining relationships with customers, building brand awareness, and increasing sales.

Product Marketing

Product marketing involves understanding consumer needs and developing a marketing strategy to promote your products to your target audience.This includes researching the industry, analyzing the competition, and creating a unique value proposition for the product.

It also involves understanding the target audience to create effective campaigns and promotions, as well as developing a pricing strategy to maximize profits.

Finally, it involves tracking the progress of the campaigns and making adjustments as needed to ensure the product’s success.

Retailer Marketing

Retailer marketing covers the promotion of your appliances through various channels, such as in-store displays, online advertising, and special sales events. This type of marketing also typically involves conducting market research, analyzing consumer trends and preferences, and developing strategies for increasing sales.

Additionally, Bluehive can assist you or train your team to set up your sales incentives / commission structure, develop your sales and alternative channel network, manage dealers’ relationships and find collaboration partners to retail your products.

Lifestyle Communications

Bluehive helps you on the strategic creation and implementation of content, initiatives, and campaigns designed to create meaningful connections between your brand and its target audience. This can include traditional marketing tactics like advertising, but also focuses on content creation, public relations, influencer marketing, and more.

It is the process of establishing a brand’s identity and message in a way that resonates with its target audience, and providing compelling, relevant content to build relationships and loyalty. 

This could range from sommelier wine pairing guides for your wine chillers, recipe books to promote your ovens, how-to videos for selecting the ideal cookware for your induction hobs, and more.

Events & Activation

Events and activations can be a great way to engage potential customers and create brand awareness. Depending on your budget, we can help you to setup a pop up booth, hosting a cooking demo event at a local appliance store, or a product launch for your local and regional distributors.

Additionally, we can propose events or sponsorships to promote your products and services. Other activations could include offering discounts for group buys, organizing contests or giveaways with IDs or creating a loyalty programme for your customers with other non-competing partners.

Whatever the strategy may be, we will ensure that it is tailored to your target audience and that it aligns with the company’s overall goals.

Chefs / Ambassadors Collaborations

Chefs and ambassadors marketing is designed to build awareness and trust of your company or brand’s products and services. It typically involves engaging chefs, dietitians, sommeliers, ambassadors, or other influencers to promote your brand’s products and services by sharing their expertise and experience with their audience.

This type of marketing can be very effective in reaching potential customers, as the content created by these influencers is often shared widely on social media, helping to spread the brand’s message and build a strong presence in the industry.

Business Transformation

Business transformation consulting is a process where Bluehive helps companies to adapt and evolve in response to changes in the business environment. In the case of a appliances retailer that is pivoting from brick-and-mortar stores to ecommerce and online platforms, our business transformation consultant would be able help your company navigate the transition by developing a strategy for the move, identifying potential challenges and opportunities, and implementing the necessary changes to the company’s operations, systems, and processes.

In most cases, these improvements could be funded by Enterprise Singapore and we can also provide you with grants advisory.

Some specific business transformation project we work on includes:
  • Ecommerce platform selection and implementation: We help you to choose the right ecommerce platform for your needs and then set it up and integrate it with your existing systems.
  • Digital marketing and customer acquisition: With the move to online platforms, your company will need to develop new strategies for reaching and acquiring customers. Our team can help you with identifying target customer segments, developing a digital marketing plan, and implementing tactics to drive traffic and conversions on their website.
  • Logistics and fulfillment: Shipping and delivering appliances is a different process than selling them in a brick-and-mortar store. We help your company to figure out how to handle the logistics of fulfillment and shipping the products to customers.
  • Organizational change management: The move to ecommerce and online platforms will likely require changes to your company’s organizational structure, processes, and roles. We work with your company to manage these changes and ensure that they are implemented smoothly and successfully.

Strategic Marketing Development for Bodega Living

As a newcomer to the Singapore market, Bodega Living sought the expertise of an experienced consultancy, Bluehive, to help develop a comprehensive Strategic Marketing Plan, complete with a Go-to-Market Roadmap. Utilizing their deep understanding of the appliances industry, Bluehive helped Bodega Living establish a consistent brand image across all touchpoints, including their website, social media, packaging, and advertising.

Through targeted marketing efforts and networking, Bluehive was able to introduce Bodega Living to key market players in Singapore such as interior designers, sommeliers, and private home owners, positioning the brand as a strong, recognizable, and differentiated player in the modular and customizable wine storage solutions space. Thanks to this successful strategy, within just two years Bodega Living has become a leading player in its industry in Singapore.

Brand Conceptualisation & Development for Webber Kitchen Appliances

Our client needed a new brand of kitchen appliances to capture a niche market in Indonesia. Bluehive conceptualised the brand, manage the product sourcing and development, created a strategic marketing plan with product marketing, retailer marketing and crafted a digital marketing roadmap for the brand.

Webber appliances are now available online, in exclusive retail stores and fitted in some of Indonesia’s most prestigious hotels and residences such as St Regis.

Showroom setup for De Dietrich in Jakarta

Designing a visually stunning showroom is one thing, but creating an effective layout for showcasing kitchen appliances and optimizing the customer experience requires a level of expertise and experience. Recognizing this, De Dietrich’s distributor in Indonesia turned to Bluehive to collaborate with their interior designer on the design and environmental branding of Southeast Asia’s largest De Dietrich Product Gallery, La Galerie De Dietrich in Jakarta.

Leveraging our deep knowledge of kitchen appliances, Bluehive was able to create an optimized layout plan that effectively showcased the full range of De Dietrich’s products, with a particular focus on the live kitchen space which was used to host weekly culinary classes with guest chefs.

The result was a highly successful showroom that was well received by the building and construction industry, as well as high-end consumers.

Rebranding for Rina Electrical

As an established luxury appliance retailer in Singapore, Rina Electrical knew they needed to up their digital game in order to stay competitive and reach new audiences. That’s why they turned to Bluehive to help them grow their online presence.

Bluehive worked closely with Rina Electrical to completely rebrand the company, including identifying upcoming industry trends and developing a clear value proposition. This was used to create a new messaging and content strategy that would better resonate with both new and existing customers.

The results were impressive – within just three months, Bluehive was able to significantly boost Rina Electrical’s digital presence, drive traffic to both their store and website, generate leads online, and ultimately grow sales. Rina Electrical is now better positioned to compete and succeed in the digital age.

Lifestyle Communications & Digital Marketing Advertising for Irinox Fresco Elite

Luxury Appliances Retailer Eldric Marketing is looking to target not just F&B Owners but also a selected group of end consumers. By developing a digital marketing strategy which included collaboration with KOLs, Bluehive is able to successfully generate leads online for this new appliance.

Eldric Marketing is also ready to launch Irinox Fresco Elite in the regional markets with the digital assets and contents created by Bluehive.

Recipe Book for EF

By collaborating with one of Singapore’s most established chef and culinary school to curate a series of modern recipes on EF’s ovens, Bluehive is able to help EF appliances to elevate its brand positioning and appeal to a wider target audience.

Besides showcasing the USPs of the appliances, EF is also able to increase its brand awareness & engagements with potential and existing customers.

Brand Conceptualisation & Development for Evita

The team at Evita Living has curated a range of quality air and water purification appliances. They needed help in the conceptualization and development of a brand that aligns with the products’ USPs and resonates with its target audience.

Bluehive successfully created Evita’s brand identity, personality, and messaging; as well as creating the visual and verbal elements, such as a logo, tagline, and messaging all within 2 months for launch in Singapore

Business Transformation for Asia Excel – Pivoting to an OmniChannel Retailer

As a pioneer in the industry, Asia Excel recognized the need to adapt to the ever-evolving digital landscape and appointed Bluehive to spearhead their organizational transformation into an omnichannel retailer.

Together, we implemented new technology and software solutions to enhance the customer experience and elevate the company’s digital brand presence.

This strategic move enabled Asia Excel to scale their business and position themselves for successful expansion into international markets.


Our Team is Committed to Help You Scale Your Business

We work with clients from various industries in different markets from Business Consulting, Marketing Activation to Digital Advertising. Speak to us to see how can collaborate.