At Bluehive, we offer a comprehensive suite of training programs, each meticulously designed to empower your team, upskill your workforce, and prepare them for the demands of the new economy. Our training portfolio covers a wide range of essential business areas, including Cultural Competence, Digital Marketing Strategies specific to Asian markets, Customer Experience Excellence, Sustainability and Corporate Responsibility, as well as cutting-edge topics like Data Protection and Agile Methodologies. We understand the importance of an inclusive and socially responsible workforce, which is why our CSR training focuses on creating an inclusive workforce and effectively working with clients with special needs.
Our team of experienced and certified trainers is not only adept at delivering these high-impact training modules but also specializes in customizing training solutions to meet your specific business needs. We recognize that each organization has unique challenges and goals, and our tailored training programs are designed to address them precisely. Furthermore, to make these transformative training experiences more accessible, various funding options are available. We encourage you to speak with us to explore these opportunities and discover how Bluehive’s training services can significantly contribute to the growth and evolution of your team and your business in today’s dynamic economic landscape.
Cultural Competence and International Business
Cultural Intelligence: Enhancing understanding and skills to work effectively across diverse cultures.
International Negotiation: Techniques and strategies for successful cross-border negotiations.
Export and International Sales Strategy: Developing strategies for expanding business globally.
Marketing and Digital Strategy
Digital & Social Media Marketing in China and Korea: Tailored strategies for effective digital marketing in these specific markets.
Content Development and Digital Marketing Optimization: Creating and leveraging digital content for marketing success. From Tiktok video creation to managing KOLs, we will hold your hand to define snd optimise your marketing strategies and budget
Customer Experience and Service Excellence
Channel Management & Understanding Omni-Channel: Mastery of multi-channel sales strategies and customer touchpoints.
Customer Experience Journey: Mapping and enhancing the customer’s interaction with the brand.
Handling Service Challenges: Strategies for addressing and resolving service-related issues.
Manage Operations for Service Excellence: Operational strategies for delivering superior service.
Sustainability, Corporate Responsibility, and Inclusion
ESG and Corporate Sustainability Strategies: Integrating environmental, social, and governance factors into business practices.
Carbon Footprint Calculation and Management: Techniques for measuring and managing environmental impact.
Circular Economy & Waste Management: Sustainable business practices focusing on resource efficiency.
ESG Regulatory Frameworks and Reporting: Navigating legal requirements and reporting standards in sustainability.
CSR Training – Inclusive Workforce: Developing an understanding and strategies for creating an inclusive workforce.
Working with Clients with Special Needs: Training on how to effectively and respectfully work with clients who have special needs, ensuring accessibility and inclusivity in service delivery.
Data Protection and Cybersecurity
PDPA (Personal Data Protection Act): Understanding and complying with data protection laws.
Cybersecurity & Anti-Scam Awareness: Strategies to protect against digital threats and scams.
Innovation and Agile Methodologies
Innovation & Customer-Centric UX Design through Design Thinking: Leveraging design thinking for innovative solutions.
Agile & Scrum: Implementing agile methodologies for efficient project management.
Professional and Personal Development
Project Management: Skills and techniques for effective project planning and execution.
Persuasive Communication Strategies: Enhancing skills for influential communication.
Effective Presentation Skills: Techniques for impactful public speaking and presentations.
People and Performance Management: Strategies for managing and motivating teams.
Inspiring Mindset, Teamwork, Innovation and Ownership: Fostering a positive and productive work environment.
Strategic Marketing Development
for Bodega Living
As a newcomer to the Singapore market, Bodega Living sought the expertise of an experienced consultancy, Bluehive, to help develop a comprehensive Strategic Marketing Plan, complete with a Go-to-Market Roadmap. Utilizing their deep understanding of the appliances industry, Bluehive helped Bodega Living establish a consistent brand image across all touchpoints, including their website, social media, packaging, and advertising.
Through targeted marketing efforts and networking, Bluehive was able to introduce Bodega Living to key market players in Singapore such as interior designers, sommeliers, and private home owners, positioning the brand as a strong, recognizable, and differentiated player in the modular and customizable wine storage solutions space. Thanks to this successful strategy, within just two years Bodega Living has become a leading player in its industry in Singapore.
Brand Conceptualisation & Development
for Webber Kitchen Appliances
Our client needed a new brand of kitchen appliances to capture a niche market in Indonesia. Bluehive conceptualised the brand, manage the product sourcing and development, created a strategic marketing plan with product marketing, retailer marketing and crafted a digital marketing roadmap for the brand.
Webber appliances are now available online, in exclusive retail stores and fitted in some of Indonesia’s most prestigious hotels and residences such as St Regis.
Showroom setup
for De Dietrich in Jakarta
Designing a visually stunning showroom is one thing, but creating an effective layout for showcasing kitchen appliances and optimizing the customer experience requires a level of expertise and experience. Recognizing this, De Dietrich’s distributor in Indonesia turned to Bluehive to collaborate with their interior designer on the design and environmental branding of Southeast Asia’s largest De Dietrich Product Gallery, La Galerie De Dietrich in Jakarta.
Leveraging our deep knowledge of kitchen appliances, Bluehive was able to create an optimized layout plan that effectively showcased the full range of De Dietrich’s products, with a particular focus on the live kitchen space which was used to host weekly culinary classes with guest chefs.
The result was a highly successful showroom that was well received by the building and construction industry, as well as high-end consumers.
Rebranding for Rina Electrical
As an established luxury appliance retailer in Singapore, Rina Electrical knew they needed to up their digital game in order to stay competitive and reach new audiences. That’s why they turned to Bluehive to help them grow their online presence.
Bluehive worked closely with Rina Electrical to completely rebrand the company, including identifying upcoming industry trends and developing a clear value proposition. This was used to create a new messaging and content strategy that would better resonate with both new and existing customers.
The results were impressive – within just three months, Bluehive was able to significantly boost Rina Electrical’s digital presence, drive traffic to both their store and website, generate leads online, and ultimately grow sales. Rina Electrical is now better positioned to compete and succeed in the digital age.
Lifestyle Communications & Digital Marketing Advertising for Irinox Fresco Elite
Luxury Appliances Retailer Eldric Marketing is looking to target not just F&B Owners but also a selected group of end consumers. By developing a digital marketing strategy which included collaboration with KOLs, Bluehive is able to successfully generate leads online for this new appliance.
Eldric Marketing is also ready to launch Irinox Fresco Elite in the regional markets with the digital assets and contents created by Bluehive.
By collaborating with one of Singapore’s most established chef and culinary school to curate a series of modern recipes on EF’s ovens, Bluehive is able to help EF appliances to elevate its brand positioning and appeal to a wider target audience.
Besides showcasing the USPs of the appliances, EF is also able to increase its brand awareness & engagements with potential and existing customers.
Brand Conceptualisation & Development for Evita
The team at Evita Living has curated a range of quality air and water purification appliances. They needed help in the conceptualization and development of a brand that aligns with the products’ USPs and resonates with its target audience.
Bluehive successfully created Evita’s brand identity, personality, and messaging; as well as creating the visual and verbal elements, such as a logo, tagline, and messaging all within 2 months for launch in Singapore
Business Transformation for Asia Excel – Pivoting to an OmniChannel Retailer
As a pioneer in the industry, Asia Excel recognized the need to adapt to the ever-evolving digital landscape and appointed Bluehive to spearhead their organizational transformation into an omnichannel retailer.
Together, we implemented new technology and software solutions to enhance the customer experience and elevate the company’s digital brand presence.
This strategic move enabled Asia Excel to scale their business and position themselves for successful expansion into international markets.
CLIENTS' REVIEWS
Bluehive Consulting was a pleasure to work with. They are true professionals and able to deliver to your needs. We ask them to help us rebrand our services and they more than delivered with their great strategy and business sense. Highly recommended if you are looking for a tried and tested brand consultant that has the relevant industry experience and truly delivers. Thank you Serene
Lynette Foo
Managing Director, Palate Sensations Culinary School, SingaporeWe engaged Bluehive for the rebranding of Komala Vilas and the strategic marketing development. As a certified consultant, Serene was able to help us get the maximum funding support from Enterprise Singapore. We are impressed with the work delivered, especially since we had a tight time frame. The team at Bluehive is also very responsive and assisted us greatly in the rebranding project. Will definitely recommend Bluehive to my F&B counterparts for their indepth knowledge of the industry.
Vas Gunasekaran
Business Development Manager, Komala Vilas Pte Ltd
Creative Culinaire The School and Caffe Pralet had the pleasure of engaging the services of Serene from Bluehive Consulting. Serene and her team also conceptualized new ideas and projects to strengthen our brand image and sales takings for both companies. Friendly, knowledgable and very experienced in her field, we will not hesitate to recommend her & her team to F&B owners who would like grow and strengthen his business. We will not hesitate to recommend Bluehive Consulting to anyone who would like to grow and strengthen his company.
Judy Koh
Founder & Executive Chef, Creative Culinaire The School and Caffe PraletWe engaged Serene and her team to work on the branding and marketing assets for Mation Asia. I am impressed that they could understand our business model fast and well enough to develop our branding strategies for the Asian Pacific Markets. Serene and the team at Bluehive demonstrated a deep understanding of not only branding and marketing, but a strong business sense and thorough understanding of how businesses work. I strongly recommend Bluehive Consulting to companies looking into B2B Marketing and Global Branding.
Michael Lee
Mation IoT SolutionsWe engaged Bluehive Consulting for the brand and product development for Bodega in a new market. I am impressed with the work delivered; which was within a short time frame. The founders’ expertise, industry experiences and their network in the F&B related and Consumer Appliances industry is indeed beneficial for companies looking to launch their brands or products in a short time frame effectively. Bluehive is more than a branding or creative agency, I am impressed by the business experiences of the team and their network in Europe and Asia Pacific; and the fact that they can connect you fast to their industry network of distributors.
Roger Lee
Bodega Living Pte LtdBluehive has effectively helped us to launch a brand successfully in a tough market within a short time frame as well as develop an efficient team to manage the business! Bluehive is also doing a great job helping us to build our portfolio of home interiors, appliances, furniture brands. Serene’s expertise and experience in this industry is a great contributing factor to our success.
Dennis Rahardja
Magran Group, IndonesiaBluehive Consulting has been helping us to develop our brand, marketing and product strategies for Javanegra; both in Indonesia and Singapore. We are also impressed with their expertise in helping us with the supply chain management, product development and training our sales and marketing team. Serene’s understanding of the F&B industry in Asia Pacific and her business network and her business domain knowledge is indeed helpful for brand owners like Javanegra looking to launch their brands with limited time and budget.
Reni Alhadad
Javanegra Rainforest Coffee, IndonesiaSeatware Haus appointed Bluehive for our Strategic Marketing and Rebranding EDG Grant project. Impressed that the team understand our furniture business very well and was able to define our rebranding. The team understands the challenges face by SMEs and is always willling to go the extra step to help our business. High recommended.
Melissa Aw
Design Director, Seatware Haus Pte LtdSerene and her amazing team will lead you step-by-step to achieving what you aim for. Target timeline is clearly scheduled and every step is guided and explained. What we like is any request/query is always responded very promptly. Serene, with her head full of ideas, the project will only go one way - Success!
Ruby Lim
Sales Manager, Rina Electrical Pte LtdWe embarked on a EDG Branding & Strategic Marketing project with Bluehive Consulting. Serene and her team has provided us with very valuable insights to grow the business in the new Digital economy and has helped us to upgrade our team's core capabilities to navigate the post-COVID world. If you are looking for a Branding Consultancy in the Home appliances and interiors industry, Serene is the person who could assist you with her expertise and knowledge.
Pauline Lim
Admin Manager, Eldric Marketing Pte LtdDuring the COVID-19 lockdown, we were glad that Serene and her team were able to assist us to pivot quickly to embark on digital marketing and offer online delivery for Attap House Cafe when there were dine in restrictions. The team worked tirelessly within weeks to help retail and F&B companies like ours to go online. Really appreciate the professionalism, support and extra efforts of the Bluehive team!
Edmund Koh
General Manager, Foodnation Pte LtdProject Hennessy, 我的菜 had a tight timeline to deliver the brand logo to FPG. While the name Hennessy and persona was provided by me, the final name, logo, flavor text was crystallized by Serene and her team. Similarly for 我的菜, our list of fun to play words provided to Serene's team was amalgamated into the final version seen at Jem. Serene's team adapts fast, as each iteration of the logo was subjected by our internal focus group votes. Within 3 weeks the project was delivered & trademarked.
Gerard Yip
General ManagerGeneral Manager Broadway Food Centre (Holdings) Pte Ltd
Serene and her team offer excellent strategic branding and marketing services as certified branding consultants. Highly recommended for companies looking for re-branding locally and internationally.
Gerald
Partner, Real Inbound Consulting
