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December 21, 2022Common misconceptions small businesses have about branding As the most distinct brands are often large global corporations, it is unsurprising that many small businesses think branding is exclusively for the bigger fishes in the pond. This cannot be further...
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December 20, 2022What is brandingBranding, by definition, is a marketing practice where a company creates an identity for itself that is distinct from other companies in the market.It can be in the form of a name, symbol or design. It directly...
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December 20, 2022China is a very large business hub, and with the growing affluence of the population, more and more businesses are looking to infiltrate the Chinese market. Not only that, Chinese tourists, students, PMEBs and expats’ arrivals in Singapore and...
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December 20, 2022A lot of small and medium-sized businesses do not seem to understand the importance of branding. Branding, apart from being an important factor in marketing, goes beyond just carrying your business name and giving out your name card; branding...
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