Why small businesses need branding to survive? Common misconceptions small businesses have about branding As the most distinct brands are often large global corporations, it is unsurprising that...
What is branding? Branding, by definition, is a marketing practice where a company creates an identity for itself that is distinct from other companies in the market. It can...
China is a very large business hub, and with the growing affluence of the population, more and more businesses are looking to infiltrate the Chinese market. Not only that,...
A lot of small and medium-sized businesses do not seem to understand the importance of branding. Branding, apart from being an important factor in marketing, goes beyond just carrying...