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December 22, 2022Ever find yourself seeking validation from the review section before making a purchase? It’s social proof you’re looking for – a phenomenon where people rely on the affirmation from others to act in a way in which they would...
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December 22, 2022Have you ever gotten advertising emails from brands that made you question if you ever subscribed to their newsletter? Well, you did. But top brands make the entire process look so seamless that customers don’t realise that they are...
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December 22, 2022Secrets to Building the Best Facebook Ads Ever.With over 2.79 billion monthly users, Facebook’s immense popularity as the dominant social media is a testament to its status as one of the leading advertising platforms for businesses. Facebook Ads are...
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December 22, 2022People often think of marketing as a magic wand – wave it and all of a sudden, businesses take flight, sales grow exponentially, and life becomes sunshine and rainbows. But what many fail to realize is that, as much...
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December 22, 2022Less Filters, More AuthenticityEver since the pandemic, we have witnessed a rising trend in unfiltered and authentic content creation – a monumental shift away from what was traditionally viewed as ‘quality content’. During a period where large-scale production was...
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December 21, 2022As industries become increasingly competitive and saturated, companies look to reinvigorate their businesses with a makeover to create a new identity that is unique from its competitors – rebranding. Brand elements – intangible elements that make up the overall...
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December 21, 2022Common misconceptions small businesses have about branding As the most distinct brands are often large global corporations, it is unsurprising that many small businesses think branding is exclusively for the bigger fishes in the pond. This cannot be further...
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December 20, 2022What is brandingBranding, by definition, is a marketing practice where a company creates an identity for itself that is distinct from other companies in the market.It can be in the form of a name, symbol or design. It directly...
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December 20, 2022So you have been hearing about Phygital stores and wondering what is the big deal about that? For many brick and mortar retailers, this seems like some trendy marketing buzzword that involves tons of time and monetary investments. But...
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December 20, 2022A social media contest is a fantastic way to create some buzz, build brand awareness and promote your products/services on social media. It is an important part of marketing and, if carried out properly, can easily result in your...
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