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December 20, 2022So you have been hearing about Phygital stores and wondering what is the big deal about that? For many brick and mortar retailers, this seems like some trendy marketing buzzword that involves tons of time and monetary investments. But...
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December 20, 2022A social media contest is a fantastic way to create some buzz, build brand awareness and promote your products/services on social media. It is an important part of marketing and, if carried out properly, can easily result in your...
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December 20, 2022Videos are generally great, and this is simply because we as humans, happen to be very impatient and rather visual creatures. Now this means that we are most likely more inclined to receive a message in visual form, faster...
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December 20, 2022In today’s world, there is a constant need for digital transformation and, despite knowing this, it should also be known that this transformation cannot only come about from the introduction of new technological innovation, there also has to be...
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December 20, 2022China is a very large business hub, and with the growing affluence of the population, more and more businesses are looking to infiltrate the Chinese market. Not only that, Chinese tourists, students, PMEBs and expats’ arrivals in Singapore and...
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December 20, 2022Came across an old article that I contributed to CATS Recruit in The Straits Times, on 05 Sep 2013 while I was spearheading De Dietrich’s CSR initiatives in Asia Pacific. While there is no one size-fits-all approach to corporate social responsibility (CSR),...
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December 20, 2022A lot of small and medium-sized businesses do not seem to understand the importance of branding. Branding, apart from being an important factor in marketing, goes beyond just carrying your business name and giving out your name card; branding...
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