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December 21, 2022As industries become increasingly competitive and saturated, companies look to reinvigorate their businesses with a makeover to create a new identity that is unique from its competitors – rebranding. Brand elements – intangible elements that make up the overall...
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December 21, 2022Common misconceptions small businesses have about branding As the most distinct brands are often large global corporations, it is unsurprising that many small businesses think branding is exclusively for the bigger fishes in the pond. This cannot be further...
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December 20, 2022What is brandingBranding, by definition, is a marketing practice where a company creates an identity for itself that is distinct from other companies in the market.It can be in the form of a name, symbol or design. It directly...
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December 20, 2022So you have been hearing about Phygital stores and wondering what is the big deal about that? For many brick and mortar retailers, this seems like some trendy marketing buzzword that involves tons of time and monetary investments. But...
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December 20, 2022A social media contest is a fantastic way to create some buzz, build brand awareness and promote your products/services on social media. It is an important part of marketing and, if carried out properly, can easily result in your...
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December 20, 2022Videos are generally great, and this is simply because we as humans, happen to be very impatient and rather visual creatures. Now this means that we are most likely more inclined to receive a message in visual form, faster...
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December 20, 2022In today’s world, there is a constant need for digital transformation and, despite knowing this, it should also be known that this transformation cannot only come about from the introduction of new technological innovation, there also has to be...
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December 20, 2022China is a very large business hub, and with the growing affluence of the population, more and more businesses are looking to infiltrate the Chinese market. Not only that, Chinese tourists, students, PMEBs and expats’ arrivals in Singapore and...
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December 20, 2022Came across an old article that I contributed to CATS Recruit in The Straits Times, on 05 Sep 2013 while I was spearheading De Dietrich’s CSR initiatives in Asia Pacific. While there is no one size-fits-all approach to corporate social responsibility (CSR),...
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